We’re Good Scout. We streamline the journey for leading nonprofits and brands to arrive at their most meaningful and lasting social good through proven, purpose-driven strategies.
We put targeted and timely insights on the table and identify areas where your strongest, most relevant assets can align to achieve lasting impact.
We partner with your team to develop fresh strategies and tactics to arrive at a fully-defined, unified path for achieving your most meaningful and enduring social impact.
Creating lasting success depends on how well you define and develop organizational-wide structure(s) that support your overarching goals. Our team engages with yours to create, integrate and roll out sustainable structures to take you to the next level. We help you:
Your brand is your culture. Creating a seamless cohesion between your culture and brand results in more authentic engagement, revenue growth and impact. We leverage your “good”, your people, your processes, your current social impact and your brand. We’ll help you strengthen your brand through:
Beyond scouting your good, we help you grow your good. We develop innovative revenue initiatives at individual, corporate, institutional and foundational levels to activate new and existing donors and customers through proven acquisition, optimization and retention models. We’ll help you map a growth path through:
Today, your audiences and partners view Environmental and Sustainable Responsibility Practices as an expectation—a fully-integrated pillar of your brand, culture, and social impact strategies. We help you map a feasible path from where you are to where you need to go. We’ll engage your team to build a Sustainability Roadmap through:
Director Internal Communications
Whether you partner with us for Organizational Integration, Brand & Culture Strategy Cohesion, Revenue Growth & Diversification Strategies or Social & Environmental Responsibility Roadmapping, this is what you really need to know: Our people are our greatest capabilities.
Phil’s greatest capability is to paint a big vision with a fresh edge. His breadth of experience allows him to make fast leaps, most often in a room of people who walked in wondering if anything would be accomplished, then walking out knowing they can accomplish anything.
Philips has created game-changing social impact, corporate social responsibility, and purpose entertainment marketing programs for clients including:
He currently leads the Fashion Institute of Technology Foundation, building education and research programs focused on sustainability and social impact to transform the new creative economy.
“There are two types of people in this world, the Givers and the Takers. The Takers sometimes eat better, but the Givers always sleep better.”
― Danny Thomas
Charisse is an expert at identifying big picture ideas and operationalizing them, focusing on making them long term and sustainable versus a flash in a pan. She takes piles of details and trends, re-aligns them and plans them out over time to generate a sustainable strategies.
Charisse has dedicated her life to creating enduring cause marketing and fundraising partnerships that enrich brands—both nonprofit and corporate. She has led a diverse list of national and global organizations to new levels of social impact, including:
“It always seems impossible until it’s done.”
– Nelson Mandela
Cindy is a multifaceted marketing expert with diverse experience in leading, directing and execution of integrated global marketing and business strategies in entrepreneurial and large organizations for both profit and non-profit environments. She has worked at/with numerous nonprofits and brands, including:
“People may forget what you said, they may forget what you did, but they will never forget how you made them feel.”
– Maya Angelo
Melanie is dedicated to advancing social change in nonprofits and brands through environmental and sustainable responsibility practices. Her work has focused on educating consumers and brands on mindful uses of resources and transparent supply chains, and the adoption of sustainable practices to foster successful brand partnerships. Her roles with leading brands include:
She is also the Director of Strategic Philanthropy at the FIT Foundation.
“In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing.”
– Theodore Roosevelt
Finding your best path to a better social good always starts with a heavy dose of truth-telling. So, here’s ours: We didn’t build Good Scout to build award-winning PowerPoints or 30-pound strategy decks that barely fit in your carry-on.
That’s why we’re big on productive conversations, not marathon meetings.
We’re fans of fresh insight, not redundant research.
We love innovative execution, but we excel at innovative strategic direction.
We roll up our sleeves.
We erase the whiteboard.
We open minds, including our own.
We tell you what you need to hear.
That’s sometimes shocking, but always trustworthy.
We propose what you need to succeed, not what we need to sell.
We scout your good.
We align your brand.
We grow your impact.
That’s what we’re about. Let’s talk about what you’re about.