Creating lasting success depends on how well you define and develop organizational-wide structure(s) that support your overarching goals. Our team engages with yours to create, integrate and roll-out sustainable structures to take you to the next level. We help you:
Your brand is your culture. Creating a seamless cohesion between your culture and brand results in more authentic engagement, revenue growth and impact. We leverage your “good”, your people, your processes, your current social impact and your brand. We’ll help you strengthen your:
Beyond scouting your good, we help you grow your good. We develop innovative revenue initiatives at individual, corporate, institutional and foundational levels to activate new and existing donors and customers through proven acquisition, optimization and retention models. We’ll help you map a growth path through:
Today, your audiences and partners view Environmental and Sustainable Responsibility Practices as an expectation—a fully-integrated pillar of your brand, culture, and social impact strategies. We help you map a feasible path from where you are to where you need to go. We’ll engage your team to build a Sustainability Road Map through:
Director Internal Communications
Whether you partner with us for Growth Strategy, Revenue Diversification, Social Impact Campaign Development, Entertainment Engagement Integration or Sustainability Marketing Strategy, this is what you really need to know: Our people are our greatest capabilities.
Phil’s greatest capability is to paint a big vision with a fresh edge. His breadth of experience allows him to make fast leaps, most often in a room of people who walked in wondering if anything would be accomplished, then walking out knowing they can accomplish anything.
“There are two types of people in this world, the Givers and the Takers. The Takers sometimes eat better, but the Givers always sleep better.”
― Danny Thomas
Charisse is an expert at identifying big picture ideas and operationalizing them, focusing on making them long term and sustainable versus a flash in a pan. She takes piles of details and trends, re-aligns them and plans them out over time to generate a sustainable strategies.
Charisse has dedicated her life to creating enduring cause marketing and fundraising partnerships that enrich brands—both nonprofit and corporate. She has led a diverse list of national and global organizations to new levels of social impact, including:
“It always seems impossible until it’s done.”
– Nelson Mandela
Cindy has an uncanny ability to pull together unconnected pieces, resources and structures and align them to work better together. As a bridge builder with a deep understanding of revenue diversification, she knows when to think big and when to impose rigorous discipline to keep things moving.
Cindy is a multifaceted marketing expert with diverse experience in leading, directing and execution of integrated global marketing and business strategies in entrepreneurial and large organizations for both profit and non-profit environments. She has worked at/with numerous nonprofits and brands, including:
“People may forget what you said, they may forget what you did, but they will never forget how you made them feel.”
– Maya Angelo
Melanie is an accomplished Brand Partnerships Director with a rich history of success in the Nonprofit organization and fashion industries. Her experience includes fashion sustainability, trend analysis, business operations, marketing, luxury goods, merchandising and supply chain logistics.
Melanie is dedicated to advancing social change in Nonprofits and brands through environmental and sustainable responsibility practices. Her work has focused on educating consumers and brands on mindful uses of resources and transparent supply chains, as well as the adoption of sustainable practices to foster successful brand partnerships. Her roles with leading Nonprofits and brands include Nest, Trina Turk, Versace and Maiyet. She is also the Director of Strategic Philanthropy at the FIT Foundation.
“In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing.”
– Theodore Roosevelt
Finding your best path to a better social good always starts with a heavy dose of truth telling. So, here’s ours: We didn’t build Good Scout to build award-winning PowerPoints or 30-pound strategy decks that barely fit in your carry-on.
We built Good Scout to unite the industry’s brightest, most experienced strategists to guide impactful leaders and organizations to more meaningful and positive social impacts.
That’s why we’re big on productive conversations, not marathon meetings.
We’re fans of fresh insight, not redundant research.
We love innovative execution, but we excel at innovative strategic direction.
We roll up our sleeves.
We erase the whiteboard.
We open minds, including our own.
We tell you what you need to hear.
That’s sometimes shocking, but always trustworthy.
We propose what you need to succeed, not what we need to sell.
We scout your good.
We align your brand.
We grow your impact.
That’s what we’re about. Let’s talk about what you’re about.